Technology Effectiveness: What We Measure and Learn Improving the quality & quantity of services delivered “What is the impact that we’re having and how did we as an organization do what we 84% do even better so that we can better serve our students, better serve our communities and ultimately serve more of them.” - Medium k-12 “We're able to provide better attention to our students and be more attuned to what of customers say Salesforce has improved their are their needs, how can we be better supporting them.” - Small Nonprofit organization’s ability to achieve their mission1 Able to gain a nuanced view of stakeholders and constituents “I think that the impact on our end, like our constituents is that we’re actually having the right conversation with the right people. And perhaps in the past that it was, we were having every conversation with every person and that wasn’t necessarily wanted.” - Small Nonprofit 35% of customers say they’ve been able to improve the quality of services/support S they provide ALE SF ORCE. ORG / 1 1 All data points reflect the Fiscal Year 2020 unless otherwise noted In this year’s survey, a third response option was added. “I don’t know” was not offered as Quantitative data from Tech for Social Change Survey, administered June-July 2020 a response in previous year’s surveys. The 84% represented here excludes “I don’t know” Qualitative data gathered through Impact Interviews September 2019 - January 2020 responses. When they are included in analysis, results are Yes: 68%, No:13%, I don’t know: 19%. 2

Salesforce.org Community Impact Report - Page 12 Salesforce.org Community Impact Report Page 11 Page 13