Technology Innovation: What We Measure and Learn Adequate planning is a key ingredient for success “I think one of the things that’s really important is to do your mapping in advance and 43% that’s quite a big process. And people think ‘I need it for this and I need it for that and I need it for this and we can just add this and add that’. And that’s not how you do it. You have to start at, it’s almost like writing a business strategy. Like you have to map the whole thing right from what’s the vision of the organization and then breaking it down and okay, customers say they are better able to but how are you going to get the data and insert the data?” - Small Nonprofit set and monitor goals as a result of using Salesforce It is crucial to have time and people dedicated to Salesforce “If it’s a tiny organization like mine is as long as the person who’s looking after it has, that flexibility to determine their own work and, make sure that they are allowed to have time to focus on Salesforce.” - Emerging Nonprofit 41% customers say that they are better able to measure the impact of S their work ALE SF ORCE. ORG / 1 All data points reflect the Fiscal Year 2020 unless otherwise noted Quantitative data from Tech for Social Change Survey, administered June-July 2020 Qualitative data gathered through Impact Interviews September 2019 - January 2020 4