CASE STUDY Austin Independent School District How Austin Independent School District Quickly Raised Funds to Support Students, Families & Teachers. Challenge Solution Results In response to COVID-19, Austin Immediately following school closures, Raised over $2M and distributed more Independent School District (AISD) AISD created a crisis support campaign than 473K meals to low-income had to quickly understand the needs in Salesforce. students and families. of students, families and teachers districtwide. Leveraged Pardot to communicate Continually tracking data from donors with and engage donors and over in Salesforce to ensure emerging AISD found that additional funds 5,500 teachers across the district. needs are met. urgently needed to be raised to support those impacted. Austin ISD is adapting quickly to serve the emerging needs of our students and families Sustainable during COVID-19. Pardot enables us to communicate effectively and efficiently in order S “to support our students and school communities.” Development Goals: ALE SF Cynthia Smith ORCE. Project Specialist III, Austin Independent School District ORG / 3 4