CASE STUDY University of Kentucky University of Kentucky supports student well-being during pandemic and plans for safe return to campus Challenge Solution During COVID pandemic, conducted massive call campaign, Using Salesforce Care Package to provide staff necessary calling 30,000 students to check in on their well-being. access to student data. A need to inspire confidence in parents and students, align Tracking all phone calls to students, ensuring their transition internal stakeholders, and support a safe return to campus. to online learning is going well. Support the ongoing wellness of their community following Using Work.com solution to enable wellness monitoring and the COVID pandemic. support engagement platform for Project START. Returning to campus in phases, Salesforce is powering the University to daily assess the health of the Wildcat campus community. Enabling contact tracers to manage the interactions of its students, faculty and staff. Sustainable We see this as an investment in the future long after COVID. This will allow us to provide S holistic support to our Wildcat community.” Development Goals: ALE SF “Julie Balog AVP ORCE. Chief Marketing Officer, University of Kentucky ORG / 3 2