Contents Introduction Response to the COVID-19 Pandemic Call to Action ................................................................................ 4 Impact to Global Nonprofits ..................................................... 28 Path to Impact ............................................................................. 5 Salesforce.org Customers Talk About the Pandemic .............29 Salesforce.org COVID-19 Response ......................................... 30 Leading With Impact Case Study: NHS Heroes ............................................................ 31 Our Approach to Impact ............................................................ 7 Case Study: University of Kentucky ........................................... 32 Annual Social Value to the Social Sector ................................. 8 Case Study: Traction Thrive ........................................................ 33 Case Study: Austin Independent School District ...................34 Technology Purpose-Built Clouds .................................................................. 10 Sustainable Development Goals Efficiency ....................................................................................... 11 Community Impact .................................................................... 36 Effectiveness................................................................................. 12 Salesforce.org Employee Pro Bono Hours ............................... 37 Community Connection............................................................. 13 Case Study: Partnership for the Goals ...................................... 38 Innovation .................................................................................... 14 Case Study: Harvard Pilgrim Healthcare Foundation .............15 Methodology ............................................................................. 40 Community Forward-Looking Statements ............................................. 41 Co-Creating a Better Future ....................................................... 17 The Numbers ............................................................................... 18 Appendix .................................................................................... 42 Community Connection and Innovation ................................19 Case Study: Impact Labs ............................................................ 20 Partnerships Building Social Innovation ......................................................... 22 The Numbers ............................................................................... 23 Efficiency and Effectiveness ....................................................... 24 Case Study: The Center and Exponent Partners .....................25 Case Study: WELD Seattle .......................................................... 26