Methodology The 2020 Salesforce.org Community Impact Report celebrates the strides that Salesforce.org and our stakeholders are making to advance social impact. Working with our stakeholders, we’ve identified outcomes across our three primary portfolios: Technology, Community, Partnerships. Salesforce.org’s Measurement & Evaluation (M&E) team employs a variety of data collection and analysis methods to determine our social impact. We will describe our processes section-by-section. We welcome your thoughts, ideas and feedback. Contact us at [email protected]. Leading With Impact Salesforce would have received if the product was sold to a for-profit business and sampling in the T4SC Survey. The new baseline year for Salesforce.org’s To develop our current value proposition, theory of impact, approach, and times the number of active customer licenses available. impact measurement data is 2020. logic model, the Salesforce.org M&E team met with internal stakeholders from For non-profit specific add-on products donated by Salesforce, such as the across the organization to determine the appropriate outcomes and intended In addition to the Tech for Social Change Survey, between September 2019 impact. This report covers Salesforce.org’s product donation and pro bono Nonprofit Success Pack and our Education Data Architecture offerings, the - January 2020 (n = 55) we conducted Customer Impact Interviews. In these programs. For information on grants and employee-inspired giving ,please value is calculated based on the estimated price of a comparable Salesforce interviews, customers were asked about how the use of Salesforce contributes read the Salesforce Stakeholder Impact Report. add-on for a for-profit customer times the number of active customer to their efficiency, effectiveness, community connection, and innovation. To licenses available. ensure a representative sample, we stratified by organization size, geographic Social Value and Community Benefit The skills based pro-bono volunteering value represents the value of location, product vertical, and level of engagement. Interviews were recorded, We have created a standard methodology to quantify and report on the total self reported hours donated by Salesforce employees to nonprofits to transcribed, anonymized, and then analyzed in Microsoft Excel to extract annual contributions of Salesforce.org that is transparent, reperformable, and help them implement Salesforce solutions and support the professional common themes. The final sample of participating organizations and verifiable. capacity of the organization (i.e. board service, financial or legal counsel). individuals were kept confidential, and not shared outside of the M&E team. Our methodology is based on a framework from McPherson Strategies, Salesforce calculates this value by multiplying the number of pro-bono hours Ultimately, we interviewed representatives from 55 organizations across feedback from Salesforce's Finance and Revenue Recognition teams, and volunteered by Salesforce employees by the estimated billing rate of $195 the Non-Profit, K-12, and Higher Education verticals (compared to 25 the input from the valuation and technical accounting advisory practices of a per hour per as recommended in the CECP 2020 Giving in Numbers previous year). leading professional services firm. With this methodology, we are able to Valuation Guide. quantify the total monetary contribution of our technology/product and Technology, Partnerships, and Community Salesforce.org’s Response to the COVID-19 Pandemic employee pro bono services. The Salesforce.org M&E team tracked Salesforce.org’s activities that pertained In order to understand Salesforce.org’s progress on outcomes, it is essential We calculate the social value of donated and discounted product as follows: to hear directly from customers. Between June 24, 2020 and July 15, 2020, to COVID-19 from February 12, 2020 - July 3, 2020. We also surveyed For Salesforce products sold to a qualified non-profit, educational institution the Salesforce.org M&E team administered the Tech for Social Change customers to determine the usefulness of our events (n = 226). In addition, or other non-governmental organizations (collectively “non-profit”), the value Survey (n=485), to learn about progress on customer outcomes, about we included COVID-19-specific items in our Tech for Social Change Survey, is calculated based on the estimated price Salesforce would have received how Salesforce.org is supporting customer organizations in meeting their which was administered between June 24, 2020 and July 15, 2020 (n = 485). if a comparable product was sold to a for-profit business of similar size and missions, and where we can grow. Tableau and Microsoft Excel were used for location, less the price Salesforce actually received for that sold product. quantitative and qualitative data analysis respectively. Sustainable Development Goals (SDGs) S When a comparable Salesforce product price is not readily available, a ratio While our 2018 and 2019 Social Impact Reports shared data from the annual The mapping of Salesforce’s pro bono hours to SDGs covers all pro bono ALE of the weighted average of the Salesforce price to a for-profit company focused on Salesforce skills between February 1, 2020 and July 14, 2020. compared to the Salesforce price to a non-profit company ratio is used to Salesforce.org Voice of the Customer Survey, our 2020 Community Impact These numbers were generated from internal Salesforce data. Starting this SF estimate the social value. Report features data from the newly-launched Salesforce.org Technology for year, all customers requesting pro bono support must map the work to a SDG. ORCE. Social Change (T4SC) Survey described above. The T4SC survey is tied directly For Salesforce products donated to a non-profit, comprised of the to our impact framework and leverages impact measurement best practices. Donated pro bono hours are self reported by Salesforce employees. 10 free licenses offered to nonprofit and education institutions under the While some questions from the Salesforce.org Voice of the Customer Survey ORG / 4 Power of Us program, the value is calculated based on the estimated price are similar to the T4SC survey, we made significant changes to methodology 0